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इस खबर को सुनने के लिये प्ले बटन को दबाएं।
Litestyle by PNG, the contemporary lightweight fine jewellery brand from PNG Jewellers, has officially appointed Sara Tendulkar as its brand ambassador in a strategic move to strengthen the brand’s connection with modern and younger jewellery consumers.
Established as a distinct business vertical under the nearly two‑century‑old PNG Jewellers umbrella, Litestyle focuses on lightweight, everyday jewellery with contemporary design and an omnichannel retail approach. The brand aims to bridge the legacy customer base of PNG Jewellers with the next generation of buyers.
Sara Tendulkar — entrepreneur, style influencer and daughter of cricket legend Sachin Tendulkar — brings a strong digital and cultural presence, with an Instagram following of over 8.9 million, and a modern, understated aesthetic that aligns with Litestyle’s design philosophy.
Sara commented that the brand’s jewellery reflects “a sense of ease and individuality that feels very natural to me,” highlighting that the light, thoughtful designs suit everyday life — a core element of Litestyle’s identity.
The two‑year partnership begins December 2025, and Sara is set to feature in brand and collection campaigns, participate in digital initiatives, attend key store openings, and serve as a style muse for select collections. Collections featuring her are slated to launch from March 2026 onwards.
Litestyle by PNG has also laid out an ambitious expansion plan: following encouraging responses from pilot stores in Pune and Goa, the brand aims to scale to around 50 stores by FY 2028, combining company‑owned and franchise formats supported by a strong digital presence.
This collaboration marks a significant step in Litestyle’s evolution as a contemporary jewellery destination for everyday wear and young, style‑savvy consumers.
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