Reliance Retail’s beauty platform Tira has introduced South Korean makeup brand Hince exclusively in India, marking a significant expansion of its international cosmetic portfolio. Hince, known for its minimalist, modern aesthetic, will be available through Tira’s omnichannel channels — online and in select retail stores — catering to the growing demand for international beauty products.
Hince Debuts in India With Youthful, Minimalist Makeup Range
The cult K‑Beauty label Hince has launched in India via Tira, offering products such as the Raw Glow Dewy Ball and Raw Glow Gel Tint designed for natural, everyday makeup. The move reinforces the rising influence of Korean beauty trends in the Indian cosmetics market.
Tira Expands Global Beauty Portfolio With Hince
By adding Hince to its exclusive brand lineup, Tira continues to strengthen its omnichannel beauty retail presence, offering consumers advanced beauty tech experiences like virtual try‑on tools and personalised recommendations at flagship stores.
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