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Bollywood star Alia Bhatt turned heads at the launch of her new baby care brand, Ed‑a‑Mamma, in Mumbai on January 9, 2026 — not just for the milestone business moment, but also for her polished and fashion‑forward outfit. The look blended professional tailoring with relaxed, contemporary elements, marking a striking take on “corporate chic.”
Sophisticated Vintage‑Meets‑Modern Ensemble
Alia’s outfit centered around a textured wool‑blend blazer in neutral grey‑brown tones, featuring contrasting dark lapels and standout oversized buttons that anchored the ensemble in a refined yet relaxed aesthetic. Beneath it, she wore a crisp blue button‑down shirt — its embellished collar tips adding a subtle, feminine twist to the classic piece.
To balance the structured blazer and shirt, she chose wide‑leg dark denim jeans, a choice that injected casual ease into the look while keeping it grounded and wearable. Pointed‑toe brown heels completed the outfit, mirroring the earth‑toned accents of her jacket and lending polish to the overall silhouette.
Minimalist Beauty Complements the Outfit
Embracing a “clean girl” aesthetic, Alia kept hair and makeup understated yet elegant. Her hair was styled in a sleek centre part tucked neatly behind the ears, while soft peach makeup and a dewy finish highlighted her natural glow, creating a fresh, modern frame for her fashion choice.
A Milestone in Her Entrepreneurial Journey
The event wasn’t just a fashion moment — it marked a significant step in Alia’s business evolution. Ed‑a‑Mamma’s newly launched baby care range focuses on simple, soothing, and nourishing skincare products. In a heartfelt post on social media, the actress shared that the products were developed over more than a year of research and testing, emphasising no toxins, no harsh chemicals and no compromises for baby‑safe formulation.
She described the launch as deeply personal, drawing inspiration from her own experiences as a parent since welcoming daughter Raha in November 2022.
DEeepika
