• Create News
  • Get Awards ✨
  • ASICS × doublet Jurassic Sneaker Launch

    इस खबर को सुनने के लिये प्ले बटन को दबाएं।

    Sportswear innovator ASICS SportStyle has teamed up with Japanese fashion label doublet to release a striking new sneaker inspired by the Jurassic period, blending imaginative design with performance heritage. The collaborative silhouette, named the GEL-QUANTUM 360 I AMP, infuses prehistoric imagery into modern footwear for a bold and playful aesthetic.

    This release marks another creative milestone for ASICS’ SportStyle category — a segment that connects technical performance DNA with lifestyle-forward design — while showcasing doublet’s signature conceptual approach that reimagines functional footwear as a canvas for storytelling.

    Design Inspired by the Jurassic World

    The standout feature of the sneaker is its dinosaur-inspired design theme. The graphic upper showcases a bold print of a dinosaur’s head that stretches across the entire shoe, creating a visually striking silhouette reminiscent of prehistoric life.

    Using 3D printing and textured finishes, the shoe’s surface mimics reptilian skin, and strategically placed polyurethane elements give the impression that the dinosaur’s features rise from the sneaker’s exterior.

    The sole’s colour palette — which evokes the look of dinosaur teeth and gums — adds to the immersive theme. When both heels are placed together and the toes flex, the design playfully suggests a dinosaur opening and closing its jaws — inviting wearers to interact with the sneaker in everyday moments.

    Performance Meets Playful Fantasy

    Despite its imaginative aesthetic, the GEL-QUANTUM 360 I AMP remains rooted in ASICS’ performance technology. The model incorporates the brand’s well-known GEL cushioning system, delivering comfort and responsiveness beneath the eye-catching exterior.

    This combination of technical function and expressive design reflects both ASICS’ ongoing commitment to innovation and doublet’s vision of elevating footwear into wearable art — creating pieces that resonate with sneaker enthusiasts seeking both style and substance.

    A Limited Edition for Sneaker Lovers

    The Jurassic-themed collaboration caps a series of unique footwear projects under the ASICS × doublet banner, following previous experimental designs that have combined performance silhouettes with conceptual fashion narratives.

    Released in early January 2026, the GEL-QUANTUM 360 I AMP quickly gained attention from collectors and trendsetters drawn to its avant-garde styling and crossover appeal between sport and street culture.

    Moving Sneakers Beyond Function

    By combining playful prehistoric imagery with advanced sneaker technology, ASICS and doublet are pushing footwear into creative new territory — proving that performance shoes can also be bold fashion statements and conversation pieces. This collaboration highlights the growing appeal of design-driven sneakers that blur the boundaries between art, culture and athletic gear.

    For more style updates & exclusive fashion stories follow  indiafashionicon.com

    📄 Download News

  • Related Posts

    A Story of Trust, Creativity, and Digital Growth

    इस खबर को सुनने के लिये प्ले बटन को दबाएं। In today’s digital world, where every business must grow with creativity and trust, Samadhan Borate Design has built a strong…

    Continue reading
    Nykaa & L’Oréal Deepen Ties with Kiehl’s Deal

    इस खबर को सुनने के लिये प्ले बटन को दबाएं। Indian beauty and lifestyle retailer Nykaa has significantly strengthened its partnership with French beauty giant L’Oréal by signing an exclusive…

    Continue reading