info@indiafashionicon.com
Publisher
इस खबर को सुनने के लिये प्ले बटन को दबाएं।
Founded in 2014 by siblings Anjana Reddy and Vikram Reddy, Wrogn has emerged as one of India’s most talked-about men’s fashion brands, blending streetwear influences with bold casual style to appeal to young trendsetters across the country.
Born from a vision to defy the ordinary, the brand has carved a niche in the highly competitive fashion market by offering contemporary apparel, footwear, and accessories that reflect individuality and personality. Co-created with cricket icon Virat Kohli, Wrogn quickly gained traction among India’s youth, earning recognition for its vibrant designs and unconventional aesthetic.
From Startup to Fashion Contender
Initially positioned as a men’s casualwear label, Wrogn expanded its presence through a mix of online and offline retail channels, including exclusive brand outlets and partnerships with major e-commerce platforms. The brand’s rapid growth attracted significant investor interest over the years, including backing from Accel, Sachin Tendulkar, Flipkart, and notably, Aditya Birla Fashion and Retail (ABFRL).
In 2024, ABFRL — through its subsidiary Aditya Birla Digital Fashion Ventures — invested ₹75 crore, increasing its stake in Wrogn to 32.84%, marking a major vote of confidence in the brand’s prospects. This followed an earlier ₹125 crore investment from ABFRL’s TMRW House of Brands, which helped push Wrogn’s valuation past the $100 million mark.
Aiming Higher Amid Shifting Market Dynamics
While Wrogn’s bold branding and celebrity association have driven widespread visibility, the company is navigating a transitional phase in India’s fast-fashion landscape. According to recent industry reports, the brand has faced revenue challenges and rising costs as it adapts to changing consumer preferences and intensifying competition from digitally native labels.
Despite these hurdles, Wrogn continues to expand its retail footprint — from standalone outlets to multi-brand stores — and engage consumers with fresh collections that resonate with evolving style sensibilities. Its ongoing strategy reflects the founders’ belief in pushing boundaries and questioning conventional fashion norms.
The Founders Behind the Brand
Anjana Reddy, a recognised figure in India’s fashion start-up ecosystem, also leads Universal Sportsbiz, the parent company behind multiple celebrity-driven fashion labels including Wrogn. Her entrepreneurial journey has been highlighted internationally, including recognition in Forbes for her leadership in retail and e-commerce.
Together with her brother Vikram Reddy, the duo has built Wrogn into a symbol of modern menswear, targeting style-savvy consumers aged roughly 18–30 who embrace self-expression and individuality through fashion.
Looking Ahead
As the Indian fashion market continues to evolve, Wrogn’s ability to balance trendsetting design with sustainable growth will define its trajectory in the coming years. With strong backing, a dynamic brand philosophy, and a charismatic co-creator in Virat Kohli, Wrogn remains a key player in shaping the future of homegrown fashion.
For more style updates & exclusive fashion stories follow indiafashionicon.com
DEeepika
