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Trunal Sahuji
इस खबर को सुनने के लिये प्ले बटन को दबाएं।
Bollywood rising star Shanaya Kapoor has taken a bold step into entrepreneurship by partnering with the House of Isharya to launch a new jewellery label, Indinoor.
Rather than being just a brand face, Shanaya assumes a co-creative role, contributing to product curation, design and brand tone.
This move signals her evolution from actor and fashion muse into a hands-on fashion entrepreneur tapping into India’s festive jewellery market.
Indinoor: Bridging Heritage & Modernity
Indinoor aims to reimagine Indian festive jewellery for a new generation. As per the announcement:
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The label draws from India’s artisanal legacy—polki, jadau, temple motifs, —but reinterprets in expressive, lighter designs.
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The debut line is titled “Jewels of Happiness”, capturing the brand’s ethos of joy, celebration, and everyday wear.
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The goal: make festive jewellery accessible, fun, and wearable—not just something to pull out at grand occasions.
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Indinoor positions itself as a fresh, vibrant complement to Isharya’s existing portfolio—one that speaks to younger consumers seeking cultural roots with contemporary flair.
Gauri Tandon, collaborator on Indinoor, has spoken about noticing a gap for jewellery that carried elegance and craftsmanship.
Shanaya’s Vision & Voice
In public statements, Shanaya Kapoor referred to her upbringing —and expressed the desire to build a brand. (MadeInMedia
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