info@indiafashionicon.com
Publisher
इस खबर को सुनने के लिये प्ले बटन को दबाएं।
Korean skincare and makeup label Laneige has named the internationally rising girl group KATSEYE as its latest global partner, placing the six-member act at the center of its newest campaign for the JuicePop Box Lip Tint line. The partnership marks the first time Laneige has chosen a girl group for a global beauty collaboration.
Music Meets Beauty in Creative Campaign
The JuicePop Box Lip Tint campaign is built around the intersection of sound, color and individual expression, with each member of KATSEYE matched to a specific shade of lip tint that reflects her personality and creative energy. The collection blends Laneige’s signature lightweight formula with vibrant, music-inspired hues designed to appeal to a broad global audience.
Filmed in a custom pink recording studio and set to the group’s viral track “Internet Girl,” the visual campaign emphasizes movement, rhythm and personal style — framing the beauty product as part of a lifestyle rather than just a cosmetic.
A Milestone Partnership for Both Sides
According to Laneige executives, teaming up with KATSEYE represents a dynamic step in the brand’s global marketing strategy. While Laneige has previously worked with global personalities such as Sydney Sweeney and BTS’s Jin, the collaboration with KATSEYE — a Grammy-nominated group — brings fresh cultural relevance and energy to the beauty brand’s offerings.
Each tint shade in the JuicePop Box lineup offers up to 12 hours of buildable color and hydration, powered by Laneige’s Water-Oil Remix Complex™, and comes in packaging designed for ease of on-the-go use.
KATSEYE’s Rapid Rise Adds Cultural Weight
KATSEYE, formed through a competition series and backed by major labels, has quickly gained international attention — including Grammy nominations — making this partnership a strategic fit for Laneige as it continues to expand its footprint in global beauty culture.
For more style updates & exclusive fashion stories follow indiafashionicon.com
DEeepika
